With the dissemination of web technologies, the transparency of other people's opinions has increased tremendously, thus the possibilities of observing other consumers' decisions have also risen. Consumers may take a shortcut to follow a herd - according to which people discount their own...

The article is based on buying decision-making research in retail outlets that was realized by Faculty of Commerce University of Economics in Bratislava. The aim of this article is to point out relationships between buyer role and other participants of family buying decision-making process. The...

In today’s economy, marketers have been facing two challenging trends: fierce competition between companies offering essentially similar products, and dealing with customers that are increasingly informed and demanding, but less and less loyal. Under these conditions, it has become imperative...

The article is based on buying decision-making research in retail outlets that was realized by Faculty of Commerce University of Economics in Bratislava. The aim of this article is to point out relationships between buyer role and other participants of family buying decision-making process. The...