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Search: subject:"c2c interactions"
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Consumer behaviour
4
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Beziehungsmarketing
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Relationship marketing
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Social Web
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Social web
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C2C interactions
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Dienstleistungsqualität
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Online retailing
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Online-Handel
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Brand
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Brand community trust
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C2C service recovery
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C2c interactions
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Mishra, Abhishek
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Dash, Satyabhusan
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Hyde, Kenneth F.
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Marketing intelligence & planning
1
The journal of business & industrial marketing
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ECONIS (ZBW)
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Role of community trust in driving brand loyalty in large online B2B communities
Sethi, Amit Rakesh
;
Dash, Satyabhusan
;
Mishra, Abhishek
; …
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 256-272
Persistent link: https://www.econbiz.de/10014473031
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2
A cross-country analysis of the determinants of customer recommendation intentions for over-the-top (OTT) platforms
Yousaf, Anish
;
Mishra, Abhishek
;
Taheri, Babak
;
Kesgin, …
- In:
Information & management : the internat. journal of …
58
(
2021
)
8
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013192039
Saved in:
3
Who is talking, who is listening? : service recovery through online customer-to-customer interactions
Xu, Yingzi
;
Yap, Sheau-Fen
;
Hyde, Kenneth F.
- In:
Marketing intelligence & planning
34
(
2016
)
3
,
pp. 421-443
Persistent link: https://www.econbiz.de/10011571115
Saved in:
4
What we know and don't know about online word-of-mouth : a review and synthesis of the literature
King, Robert A.
;
Racherla, Pradeep
;
Bush, Victoria D.
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
3
,
pp. 167-183
Persistent link: https://www.econbiz.de/10010404006
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