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  • Search: subject:"calls to action"
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Year of publication
Subject
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Social Web 3 Social web 3 E-Learning 2 E-learning 2 calls to action 2 online learning management systems 2 randomized field experiment 2 Advertising 1 Advertising effects 1 Calls to Action 1 Communication 1 Communication channels 1 Consumer behaviour 1 Corporate Social Responsibility 1 Corporate social (ir)responsibility 1 Corporate social responsibility 1 Experiment 1 Facebook 1 Internet marketing 1 Intertemporal choice 1 Intertemporale Entscheidung 1 Kommunikation 1 Konsumentenverhalten 1 MOOCs 1 Online-Marketing 1 Public relations 1 Punishment 1 Social media 1 Stakeholder 1 Stakeholder punishment 1 Strafe 1 Werbewirkung 1 Werbung 1 advertising format 1 advertising recognition 1 calls-to-action 1 massive online open courses (MOOCs) 1 procrastination 1 social networking sites 1 Öffentlichkeitsarbeit 1
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Online availability
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Undetermined 3 Free 1
Type of publication
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Article 3 Book / Working Paper 1
Type of publication (narrower categories)
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Article in journal 3 Aufsatz in Zeitschrift 3 Arbeitspapier 1 Working Paper 1
Language
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English 4
Author
All
Burtch, Gordon 2 Chen, Peiyu 2 Huang, Ni 2 Li, Xitong 2 Chang, Chin-I. 1 Chen, Tser Yieth 1 Lewin, Lisa D. 1 Warren, Danielle E. 1 Yeh, Tsai Lien 1 Zhang, Jiayin 1 Zhang, Jiaying 1
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Published in...
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Corporate reputation review 1 HEC Paris research paper series 1 Information systems research : ISR 1 The service industries journal 1
Source
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ECONIS (ZBW) 4
Showing 1 - 4 of 4
Cover Image
Calls to action : the dangers of negative CSR information and stakeholder punishments
Lewin, Lisa D.; Warren, Danielle E. - In: Corporate reputation review 27 (2024) 1, pp. 1-17
Persistent link: https://www.econbiz.de/10014512866
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Combating procrastination on MOOCs via optimal calls-to-action
Huang, Ni; Zhang, Jiayin; Burtch, Gordon; Li, Xitong; … - 2020
of calls-to-action (CTAs) pertaining to the completion and submission of course assignments, with an eye toward …
Persistent link: https://www.econbiz.de/10012312033
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Cover Image
Combating procrastination on massive online open courses via optimal calls to action
Huang, Ni; Zhang, Jiaying; Burtch, Gordon; Li, Xitong; … - In: Information systems research : ISR 32 (2021) 2, pp. 301-317
Persistent link: https://www.econbiz.de/10012599838
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Cover Image
How different advertising formats and calls to action on videos affect advertising recognition and consequent behaviours
Chen, Tser Yieth; Yeh, Tsai Lien; Chang, Chin-I. - In: The service industries journal 40 (2020) 5/6, pp. 358-379
Persistent link: https://www.econbiz.de/10012208556
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