NAND, ALKA ASHWINI; SINGH, PRAKASH J.; BHATTACHARYA, ANANYA - In: International Journal of Innovation Management (ijim) 18 (2014) 03, pp. 1440001-1
strategy literature shows that organisations compete on four generic capabilities: cost efficiency, quality of products or … services, speed of delivery, and flexibility of operations. Should organisations choose between these capabilities, i ….e., engage in trading-off these capabilities and focussing on one capability ("trade-off" model), or combine them, thereby …