This paper explores the benefits that firms obtain when investing in feature-based capabilities. We investigate the external pressures when deciding their feature-based strategy. In addition, we analyze the consumers’ customization options and the needs for facilitators to mitigate the...

Successfully developing a new product, service, or production process for commercial purposes involves complex and dynamic changes, and therefore requires an organizational climate that fosters innovation. In this sense, the means by which knowledge is created and exploited in the firm...

Hidden Champions (HCs) are small- and medium-sized global market leaders that repeatedly show superior innovation capabilities and economic performance. However, empirical evidence on how the digital transformation may affect their success story remains scarce. I argue that HCs show stronger...