Search Results - subject:"carry-over effect"

Carry-over effects of tourism on traditional activities

Perles Ribes, José F.; Sevilla Jiménez, Martín; … - In: Tourism economics : the business and finance of tourism … 30 (2024) 5, pp. 1237-1256

Persistent link: https://www.econbiz.de/10015056868

Revisiting the carry-over effects of advertising in franchise industries

Park, Kwangmin; Jang, SooCheong (Shawn) - In: International Journal of Contemporary Hospitality Management 28 (2016) 4, pp. 785-800

Purpose Despite prior studies, little has been done to understand the advertising carry-over effect. The purpose of … this study is to investigate the heterogeneous attributes of the carry-over effect by focusing on the differences between …, the effect of advertising on sales growth and brand equity was significant for franchise firms. A carry-over effect of …

Persistent link: https://www.econbiz.de/10014763941

Revisiting the carry-over effects of advertising in franchise industries

Park, Kwangmin; Jang, Soocheong (Shawn) - In: International journal of contemporary hospitality management 28 (2016) 4, pp. 785-800

Persistent link: https://www.econbiz.de/10011585332

How useful is the carry-over effect for short-term economic forecasting?

Tödter, Karl-Heinz - 2010

The carry-over effect is the advance contribution of the old year to growth in the new year. Among practitioners the … informative content of the carry-over effect for short-term forecasting is undisputed and is used routinely in economic … forecasting. In this paper, the carry-over effect is analysed 'statistically' and it is shown how it reduces the uncertainty of …

Persistent link: https://www.econbiz.de/10010302761

How useful is the carry-over effect for short-term economic forecasting?

Tödter, Karl-Heinz - Deutsche Bundesbank - 2010

Persistent link: https://www.econbiz.de/10008727826

Optimality of type I orthogonal arrays for cross-over models with correlated errors

Kunert, Joachim; Martin, R. J. - 1998

We show that binary designs for cross-over models obtained from orthogonal arrays are universally optimal under correlated errors.

Persistent link: https://www.econbiz.de/10010316461

Optimality of type I orthogonal arrays for cross-over models with correlated errors

Kunert, Joachim; Martin, R. J. - Institut für Wirtschafts- und Sozialstatistik, … - 1998

We show that binary designs for cross-over models obtained from orthogonal arrays are universally optimal under correlated errors.

Persistent link: https://www.econbiz.de/10010955494

Optimality of type I orthogonal arrays for cross-over models with correlated errors

Kunert, Joachim; Martin, R. J. - 1998

Persistent link: https://www.econbiz.de/10010467699

Practice Prize Reports

Sinha, Ashish; Inman, J. Jeffrey; Wang, Yantao; Park, … - In: Marketing Science 24 (2005) 3, pp. 351-366

The Practice Prize Reports consist of one article with two parts as follows: “Sinha, Ashish, J. Jeffrey Inman, Yantao Wang, Joonwook Park. Attribute drivers: A factor analytic choice map approach for understanding choices among SKUs” and “Tellis, Gerard J., Rajesh K. Chandy, Deborah...

Persistent link: https://www.econbiz.de/10008789717

The relationship between average annual and quarter-on-quarter GDP growth rates: implications for projections and macroeconomic analysis

González Mínguez, José Manuel; Martínez Carrascal, …

Artículo de revista ; The average annual growth rate of GDP can be formulated algebraically as a weighted average of the quarter-on-quarter growth rates of the preceding and the current year. Sometimes this can give rise to counterintuitive results and misinterpretations of how the economy is...

Persistent link: https://www.econbiz.de/10012523894