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Search: subject:"categorization theory"
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Consumer behaviour
15
Konsumentenverhalten
15
Categorization theory
10
Brand management
9
Markenführung
9
categorization theory
8
self-categorization theory
8
Brand image
7
Führungsstil
7
Leadership style
7
Markenimage
7
Theorie
7
Theory
7
Führungskräfte
6
Leadership
6
Managers
6
Self-categorization theory
6
Arbeitsgruppe
5
Brand
5
Markenartikel
5
Personalführung
5
Team
5
social identity theory
5
Advertising
3
Beziehungsmarketing
3
Business start-up
3
Confidence
3
Führungspersönlichkeit
3
Leader categorization theory
3
Leadership categorization theory
3
Leadership personality
3
Relationship marketing
3
Social categorization theory
3
Unternehmensgründung
3
Vertrauen
3
Advertising effects
2
Appropriateness
2
Behaviour
2
Betriebsklima
2
Brand extension
2
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Undetermined
33
Free
11
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Article
44
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3
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Article in journal
37
Aufsatz in Zeitschrift
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research-article
2
Arbeitspapier
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Article
1
Congress Report
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Graue Literatur
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Non-commercial literature
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English
44
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2
German
1
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All
Billsberry, Jon
2
Garaus, Marion
2
Gibson, Jane Whitney
2
Hayek, Mario
2
Hulland, John
2
Humphreys, John H.
2
Kummer, Claudia
2
Novicevic, Milorad M.
2
Reinold, Theresa
2
Rosengren, Sara
2
Wagner, Udo
2
Åkestam, Nina
2
Anand, Ankit
1
Anandakrishnarajah, Arun
1
Anninou, Ioanna
1
Aouni, Zineb
1
Armeni, Patrizio
1
Asswailem, Abdulmohsen
1
Ataman, Berk
1
Barrett, Mary
1
Behi, Azza Temessek
1
Belaid, Samy
1
Bijmolt, Tammo H. A.
1
Borgia, Daniel
1
Buvár, Ágnes
1
Bélanger, France
1
Chae, Myung-Su
1
Cheah, Isaac
1
Chen, Hui
1
Chiang, Jack Ting-Ju
1
Collings, David G.
1
Compagni, Amelia
1
Dahlen, Micael
1
Dahlén, Micael
1
DeLuca, Luigi M.
1
Dimitratos, Pavlos
1
Epitropaki, Olga
1
Fehri, Dorsaf
1
Floh, Arne
1
Ganegoda, Deshani B.
1
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International journal of hospitality management
2
Journal of business research : JBR
2
Journal of marketing analytics : JMA
2
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
2
Applied economics
1
Asia Pacific business review
1
Asia Pacific journal of human resources : APJHR
1
Baltic journal of management : BJM
1
Entrepreneurship theory and practice : ET&P
1
European Journal of Marketing
1
European journal of marketing : EJM
1
European management journal
1
Global Cooperation Research Papers
1
Global cooperation research papers
1
Health care management review : the journal for health care management research
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information & management : the international journal of information systems applications
1
Information systems research : ISR
1
International journal of advertising : the review of marketing communications
1
International journal of cross cultural management
1
International journal of human resource management
1
Journal of Artificial Societies and Social Simulation
1
Journal of Business Research
1
Journal of Management History
1
Journal of consumer behaviour
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of international marketing
1
Journal of leadership & organizational studies : JLOS; official journal of the Midwest Academy of Management
1
Journal of management history : JMH
1
Journal of management studies : JMS
1
Journal of marketing
1
Journal of retailing and consumer services
1
Junior Management Science (JUMS)
1
Management and organization review : MOR ; the official journal of The International Association for Chinese Management Research
1
Organizational behavior and human decision processes
1
Social Enterprise Journal
1
Sport management review
1
The journal of personal selling & sales management : JPSSM
1
The journal of services marketing
1
The leadership quarterly : an international journal of political, social and behavioral science
1
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ECONIS (ZBW)
38
Other ZBW resources
3
BASE
2
EconStor
2
RePEc
2
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1
How do line extensions impact brand sales? : the role of feature similarity and brand architecture
Sezen, Burcu
;
Pauwels, Koen
;
Ataman, Berk
- In:
Journal of marketing analytics : JMA
12
(
2024
)
3
,
pp. 537-550
Persistent link: https://www.econbiz.de/10015138090
Saved in:
2
Decomposing profile-to-role configurations in R&D-focused entrepreneurial teams
Scedrova, Anna
;
Morgan, Robert E.
;
DeLuca, Luigi M.
- In:
European management journal
42
(
2024
)
5
,
pp. 813-823
Persistent link: https://www.econbiz.de/10015108103
Saved in:
3
Garnering support for social justice : when and why is "yes" likelier for "allies" versus "disadvantaged group advocates"?
Ganegoda, Deshani B.
;
Shukla, Jigyashu
;
Shapiro, Debra L.
- In:
Organizational behavior and human decision processes
182
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10015062973
Saved in:
4
Predicting label brand loyalty : a comparison of two models using a partial least square-structural equation modeling
Karoui, Sedki
;
Behi, Azza Temessek
;
Fehri, Dorsaf
; …
- In:
Journal of retailing and consumer services
79
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10015100806
Saved in:
5
Crowdfunding social ventures : who will reward (or punish) hybridity?
Aouni, Zineb
;
Hudon, Marek
;
Périlleux, Anaïs
;
Wry, …
- In:
Entrepreneurship theory and practice : ET&P
48
(
2024
)
5
,
pp. 1191-1222
Persistent link: https://www.econbiz.de/10015179379
Saved in:
6
Visuelle Wirkung von Produktneuheiten: Die Rolle der Marke bei der Designanpassung
Anandakrishnarajah, Arun
- In:
Junior Management Science (JUMS)
8
(
2023
)
2
,
pp. 453-472
processing, drawing on both
categorization
theory
and processing fluency theory. It posits that changes in proportion can act as …
Persistent link: https://www.econbiz.de/10014528925
Saved in:
7
Roles of traditional, online-specific, and cross-channel marketing instruments in multi- and omnichannel fashion retail brand equity
Klink, Angelina
;
Swoboda, Bernhard
- In:
Journal of consumer behaviour
24
(
2025
)
2
,
pp. 1017-1035
Persistent link: https://www.econbiz.de/10015334518
Saved in:
8
Why individuals invested in China's P2P lending market : an explanation based on
categorization
theory
Liu, Ye
;
Li, Haohua
- In:
Applied economics
57
(
2025
)
4
,
pp. 448-452
Persistent link: https://www.econbiz.de/10015192331
Saved in:
9
Categorization of organizational reputation and subordinate organizations' global funding outcome : a higher education perspective
Anand, Ankit
;
Kumar, V.
;
Lahiri, Avishek
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 130-144
Persistent link: https://www.econbiz.de/10014456190
Saved in:
10
Me versus we : how group detachment and social presence shape integration strategies in short-term technology-mediated groups
Harrison, Andrew J.
;
Windeler, Jaime B.
;
Sundrup, Rui Z.
- In:
Information & management : the international journal of …
61
(
2024
)
6
,
pp. 1-18
Persistent link: https://www.econbiz.de/10015081322
Saved in:
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