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  • Search: subject:"categorization theory"
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Year of publication
Subject
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Consumer behaviour 15 Konsumentenverhalten 15 Categorization theory 10 Brand management 9 Markenführung 9 categorization theory 8 self-categorization theory 8 Brand image 7 Führungsstil 7 Leadership style 7 Markenimage 7 Theorie 7 Theory 7 Führungskräfte 6 Leadership 6 Managers 6 Self-categorization theory 6 Arbeitsgruppe 5 Brand 5 Markenartikel 5 Personalführung 5 Team 5 social identity theory 5 Advertising 3 Beziehungsmarketing 3 Business start-up 3 Confidence 3 Führungspersönlichkeit 3 Leader categorization theory 3 Leadership categorization theory 3 Leadership personality 3 Relationship marketing 3 Social categorization theory 3 Unternehmensgründung 3 Vertrauen 3 Advertising effects 2 Appropriateness 2 Behaviour 2 Betriebsklima 2 Brand extension 2
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Online availability
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Undetermined 33 Free 11
Type of publication
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Article 44 Book / Working Paper 3
Type of publication (narrower categories)
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Article in journal 37 Aufsatz in Zeitschrift 37 Working Paper 2 research-article 2 Arbeitspapier 1 Article 1 Congress Report 1 Graue Literatur 1 Non-commercial literature 1 Thesis 1 conceptual-paper 1
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Language
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English 44 Undetermined 2 German 1
Author
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Billsberry, Jon 2 Garaus, Marion 2 Gibson, Jane Whitney 2 Hayek, Mario 2 Hulland, John 2 Humphreys, John H. 2 Kummer, Claudia 2 Novicevic, Milorad M. 2 Reinold, Theresa 2 Rosengren, Sara 2 Wagner, Udo 2 Åkestam, Nina 2 Anand, Ankit 1 Anandakrishnarajah, Arun 1 Anninou, Ioanna 1 Aouni, Zineb 1 Armeni, Patrizio 1 Asswailem, Abdulmohsen 1 Ataman, Berk 1 Barrett, Mary 1 Behi, Azza Temessek 1 Belaid, Samy 1 Bijmolt, Tammo H. A. 1 Borgia, Daniel 1 Buvár, Ágnes 1 Bélanger, France 1 Chae, Myung-Su 1 Cheah, Isaac 1 Chen, Hui 1 Chiang, Jack Ting-Ju 1 Collings, David G. 1 Compagni, Amelia 1 Dahlen, Micael 1 Dahlén, Micael 1 DeLuca, Luigi M. 1 Dimitratos, Pavlos 1 Epitropaki, Olga 1 Fehri, Dorsaf 1 Floh, Arne 1 Ganegoda, Deshani B. 1
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Published in...
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International journal of hospitality management 2 Journal of business research : JBR 2 Journal of marketing analytics : JMA 2 The leadership quarterly : LQ ; an international journal of political, social and behavioral science 2 Applied economics 1 Asia Pacific business review 1 Asia Pacific journal of human resources : APJHR 1 Baltic journal of management : BJM 1 Entrepreneurship theory and practice : ET&P 1 European Journal of Marketing 1 European journal of marketing : EJM 1 European management journal 1 Global Cooperation Research Papers 1 Global cooperation research papers 1 Health care management review : the journal for health care management research 1 Industrial marketing management : the international journal for industrial and high-tech firms 1 Information & management : the international journal of information systems applications 1 Information systems research : ISR 1 International journal of advertising : the review of marketing communications 1 International journal of cross cultural management 1 International journal of human resource management 1 Journal of Artificial Societies and Social Simulation 1 Journal of Business Research 1 Journal of Management History 1 Journal of consumer behaviour 1 Journal of international business studies : JIBS ; an official journal of the Academy of International Business 1 Journal of international marketing 1 Journal of leadership & organizational studies : JLOS; official journal of the Midwest Academy of Management 1 Journal of management history : JMH 1 Journal of management studies : JMS 1 Journal of marketing 1 Journal of retailing and consumer services 1 Junior Management Science (JUMS) 1 Management and organization review : MOR ; the official journal of The International Association for Chinese Management Research 1 Organizational behavior and human decision processes 1 Social Enterprise Journal 1 Sport management review 1 The journal of personal selling & sales management : JPSSM 1 The journal of services marketing 1 The leadership quarterly : an international journal of political, social and behavioral science 1
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Source
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ECONIS (ZBW) 38 Other ZBW resources 3 BASE 2 EconStor 2 RePEc 2
Showing 11 - 20 of 47
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Different feathers embedding together : integrating diversity and organizational embeddedness
Ghosh, Debjani; Gonzalez, Jorge A.; Sekiguchi, Tomoki - In: Journal of management studies : JMS 61 (2024) 6, pp. 2604-2632
Persistent link: https://www.econbiz.de/10015121241
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I can't get satisfaction : examining the moderating role of service brand authenticity in the relationship of imperfect experiences and satisfaction
Anninou, Ioanna; Stavraki, Georgia; Floh, Arne - In: The journal of services marketing 38 (2024) 7, pp. 839-856
Persistent link: https://www.econbiz.de/10015110629
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Female CHRO appointments : a crack in the glass ceiling?
Yoshikawa, Toru; Uchida, Daisuke; Smith, Richard R. - In: The leadership quarterly : an international journal of … 35 (2024) 4, pp. 1-13
Persistent link: https://www.econbiz.de/10015061451
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From opportunity to threat : the non-linear relationship between voice frequency and job performance via voice endorsement
Zhang, Limei; Chen, Hui - In: Asia Pacific journal of human resources : APJHR 62 (2024) 1, pp. 1-26
Persistent link: https://www.econbiz.de/10014483292
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Exploring the antecedents of apparel disposal behaviors : a study of young U.S. consumers
Goudeau, Cynthia; Lee, Hyun-Joo - 2021
Persistent link: https://www.econbiz.de/10012802769
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A meta-analysis of brand extension success : the effects of parent brand equity and extension fit
Peng, Chenming; Bijmolt, Tammo H. A.; Völckner, Franziska - In: Journal of marketing 87 (2023) 6, pp. 906-927
Persistent link: https://www.econbiz.de/10014432740
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The double-edged sword effect of the presence of a moral star : promotion versus inhibition of nonstars' prosocial behavior
Ju, Dong; Liu, Shengming; Schminke, Marshall; Huang, … - In: Management and organization review : MOR ; the official … 19 (2023) 5, pp. 932-956
Persistent link: https://www.econbiz.de/10014436520
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Implicit measures in leadership categorization theory : the case for using cognitive mapping and verbal protocols to study cross-categorization phenomena
Pitsi, Safoora; Billsberry, Jon; Barrett, Mary - In: Baltic journal of management : BJM 18 (2023) 5, pp. 668-682
Persistent link: https://www.econbiz.de/10014490002
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The Puzzle of Reconciliation after Genocide and the Role of Social Identities: Evidence from Burundi and Rwanda
Reinold, Theresa - 2019
The question of how societies emerging from genocide manage to return to normalcy, restore social relationships and lay the foundation for sustainable peace, is a puzzling one. The guiding hypothesis underlying this research paper is that identity politics are a key factor for explaining the...
Persistent link: https://www.econbiz.de/10012172051
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Attractive females versus trustworthy males : explore gender effects in social media influencer marketing in Saudi restaurants
Leung, Xi Yu; Sun, Jie; Asswailem, Abdulmohsen - In: International journal of hospitality management 103 (2022), pp. 1-9
Persistent link: https://www.econbiz.de/10013209269
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