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Search: subject:"categorization theory"
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Consumer behaviour
15
Konsumentenverhalten
15
Categorization theory
10
Brand management
9
Markenführung
9
categorization theory
8
self-categorization theory
8
Brand image
7
Führungsstil
7
Leadership style
7
Markenimage
7
Theorie
7
Theory
7
Führungskräfte
6
Leadership
6
Managers
6
Self-categorization theory
6
Arbeitsgruppe
5
Brand
5
Markenartikel
5
Personalführung
5
Team
5
social identity theory
5
Advertising
3
Beziehungsmarketing
3
Business start-up
3
Confidence
3
Führungspersönlichkeit
3
Leader categorization theory
3
Leadership categorization theory
3
Leadership personality
3
Relationship marketing
3
Social categorization theory
3
Unternehmensgründung
3
Vertrauen
3
Advertising effects
2
Appropriateness
2
Behaviour
2
Betriebsklima
2
Brand extension
2
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Online availability
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Undetermined
33
Free
11
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Article
44
Book / Working Paper
3
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Article in journal
37
Aufsatz in Zeitschrift
37
Working Paper
2
research-article
2
Arbeitspapier
1
Article
1
Congress Report
1
Graue Literatur
1
Non-commercial literature
1
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1
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1
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Language
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English
44
Undetermined
2
German
1
Author
All
Billsberry, Jon
2
Garaus, Marion
2
Gibson, Jane Whitney
2
Hayek, Mario
2
Hulland, John
2
Humphreys, John H.
2
Kummer, Claudia
2
Novicevic, Milorad M.
2
Reinold, Theresa
2
Rosengren, Sara
2
Wagner, Udo
2
Åkestam, Nina
2
Anand, Ankit
1
Anandakrishnarajah, Arun
1
Anninou, Ioanna
1
Aouni, Zineb
1
Armeni, Patrizio
1
Asswailem, Abdulmohsen
1
Ataman, Berk
1
Barrett, Mary
1
Behi, Azza Temessek
1
Belaid, Samy
1
Bijmolt, Tammo H. A.
1
Borgia, Daniel
1
Buvár, Ágnes
1
Bélanger, France
1
Chae, Myung-Su
1
Cheah, Isaac
1
Chen, Hui
1
Chiang, Jack Ting-Ju
1
Collings, David G.
1
Compagni, Amelia
1
Dahlen, Micael
1
Dahlén, Micael
1
DeLuca, Luigi M.
1
Dimitratos, Pavlos
1
Epitropaki, Olga
1
Fehri, Dorsaf
1
Floh, Arne
1
Ganegoda, Deshani B.
1
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Published in...
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International journal of hospitality management
2
Journal of business research : JBR
2
Journal of marketing analytics : JMA
2
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
2
Applied economics
1
Asia Pacific business review
1
Asia Pacific journal of human resources : APJHR
1
Baltic journal of management : BJM
1
Entrepreneurship theory and practice : ET&P
1
European Journal of Marketing
1
European journal of marketing : EJM
1
European management journal
1
Global Cooperation Research Papers
1
Global cooperation research papers
1
Health care management review : the journal for health care management research
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information & management : the international journal of information systems applications
1
Information systems research : ISR
1
International journal of advertising : the review of marketing communications
1
International journal of cross cultural management
1
International journal of human resource management
1
Journal of Artificial Societies and Social Simulation
1
Journal of Business Research
1
Journal of Management History
1
Journal of consumer behaviour
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of international marketing
1
Journal of leadership & organizational studies : JLOS; official journal of the Midwest Academy of Management
1
Journal of management history : JMH
1
Journal of management studies : JMS
1
Journal of marketing
1
Journal of retailing and consumer services
1
Junior Management Science (JUMS)
1
Management and organization review : MOR ; the official journal of The International Association for Chinese Management Research
1
Organizational behavior and human decision processes
1
Social Enterprise Journal
1
Sport management review
1
The journal of personal selling & sales management : JPSSM
1
The journal of services marketing
1
The leadership quarterly : an international journal of political, social and behavioral science
1
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Source
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ECONIS (ZBW)
38
Other ZBW resources
3
BASE
2
EconStor
2
RePEc
2
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21
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21
Consumer brand curation on social shopping sites
Weeks, Jessica Babin
;
Smith, Keith Marion
;
Hulland, John
- In:
Journal of business research : JBR
133
(
2021
),
pp. 399-408
Persistent link: https://www.econbiz.de/10012590302
Saved in:
22
Feeling trusted and taking-charge behaviour : an internal branding perspective based on self-
categorization
theory
Rouzi, Abudoukadierjiang
;
Wang, Yongli
- In:
International journal of hospitality management
94
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012495027
Saved in:
23
Host country nationals characteristics and willingness to help self-initiated expatriates in the UAE
Singh, Sanjay K.
;
Pereira, Vijay
;
Mellahi, Kamel
; …
- In:
International journal of human resource management
32
(
2021
)
8
,
pp. 1707-1730
Persistent link: https://www.econbiz.de/10012515653
Saved in:
24
"Branded, biased and it wants to sell a product" : typical ad representations influence the effect of ad recognition : a mixed-method research
Buvár, Ágnes
;
Orosz, Gábor
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 32-50
Persistent link: https://www.econbiz.de/10012200471
Saved in:
25
A theory of multilevel information privacy management for the digital era
Bélanger, France
;
James, Tabitha L.
- In:
Information systems research : ISR
31
(
2020
)
2
,
pp. 510-536
Persistent link: https://www.econbiz.de/10012295021
Saved in:
26
Leader prototypicality in sport : the implicit leadership theories of women and men entering sport management careers
Swanson, Steve
;
Billsberry, Jon
;
Kent, Aubrey
;
Skinner, …
- In:
Sport management review
23
(
2020
)
4
,
pp. 640-656
Persistent link: https://www.econbiz.de/10012295953
Saved in:
27
The application of categorization and stereotype content theories to country of origin image : Vietnamese perceptions towards Korean wave brands
Lee, Hyeri
;
Chae, Myung-Su
;
Lew, Yong Kyu
- In:
Asia Pacific business review
26
(
2020
)
3
,
pp. 336-361
Persistent link: https://www.econbiz.de/10012258812
Saved in:
28
The importance of team psychological safety climate for enhancing younger team members' innovation-related behaviors in South Korea
Moake, Timothy R.
;
Oh, Nahyun
;
Steele, Clarissa R.
- In:
International journal of cross cultural management
19
(
2019
)
3
,
pp. 353-368
Persistent link: https://www.econbiz.de/10012134709
Saved in:
29
Enhancing consumer attitude toward culturally mixed symbolic products from foreign global brands in an emerging-market setting : the role of cultural respect
Guo, Xiaoling
;
Heinberg, Martin
;
Zou, Shaoming
- In:
Journal of international marketing
27
(
2019
)
3
,
pp. 79-97
Persistent link: https://www.econbiz.de/10012106870
Saved in:
30
Exploring thought processing similarity using attitudinal constructs : a Chinese versus U.S. contrast
Van Auken, Stuart
;
Ritchie, William J.
;
Wells, Ludmilla …
- In:
Journal of marketing analytics : JMA
7
(
2019
)
1
,
pp. 13-23
Persistent link: https://www.econbiz.de/10012113456
Saved in:
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