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  • Search: subject:"categorization theory"
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Year of publication
Subject
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Consumer behaviour 15 Konsumentenverhalten 15 Categorization theory 10 Brand management 9 Markenführung 9 categorization theory 8 self-categorization theory 8 Brand image 7 Führungsstil 7 Leadership style 7 Markenimage 7 Theorie 7 Theory 7 Führungskräfte 6 Leadership 6 Managers 6 Self-categorization theory 6 Arbeitsgruppe 5 Brand 5 Markenartikel 5 Personalführung 5 Team 5 social identity theory 5 Advertising 3 Beziehungsmarketing 3 Business start-up 3 Confidence 3 Führungspersönlichkeit 3 Leader categorization theory 3 Leadership categorization theory 3 Leadership personality 3 Relationship marketing 3 Social categorization theory 3 Unternehmensgründung 3 Vertrauen 3 Advertising effects 2 Appropriateness 2 Behaviour 2 Betriebsklima 2 Brand extension 2
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Online availability
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Undetermined 33 Free 11
Type of publication
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Article 44 Book / Working Paper 3
Type of publication (narrower categories)
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Article in journal 37 Aufsatz in Zeitschrift 37 Working Paper 2 research-article 2 Arbeitspapier 1 Article 1 Congress Report 1 Graue Literatur 1 Non-commercial literature 1 Thesis 1 conceptual-paper 1
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Language
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English 44 Undetermined 2 German 1
Author
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Billsberry, Jon 2 Garaus, Marion 2 Gibson, Jane Whitney 2 Hayek, Mario 2 Hulland, John 2 Humphreys, John H. 2 Kummer, Claudia 2 Novicevic, Milorad M. 2 Reinold, Theresa 2 Rosengren, Sara 2 Wagner, Udo 2 Åkestam, Nina 2 Anand, Ankit 1 Anandakrishnarajah, Arun 1 Anninou, Ioanna 1 Aouni, Zineb 1 Armeni, Patrizio 1 Asswailem, Abdulmohsen 1 Ataman, Berk 1 Barrett, Mary 1 Behi, Azza Temessek 1 Belaid, Samy 1 Bijmolt, Tammo H. A. 1 Borgia, Daniel 1 Buvár, Ágnes 1 Bélanger, France 1 Chae, Myung-Su 1 Cheah, Isaac 1 Chen, Hui 1 Chiang, Jack Ting-Ju 1 Collings, David G. 1 Compagni, Amelia 1 Dahlen, Micael 1 Dahlén, Micael 1 DeLuca, Luigi M. 1 Dimitratos, Pavlos 1 Epitropaki, Olga 1 Fehri, Dorsaf 1 Floh, Arne 1 Ganegoda, Deshani B. 1
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Published in...
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International journal of hospitality management 2 Journal of business research : JBR 2 Journal of marketing analytics : JMA 2 The leadership quarterly : LQ ; an international journal of political, social and behavioral science 2 Applied economics 1 Asia Pacific business review 1 Asia Pacific journal of human resources : APJHR 1 Baltic journal of management : BJM 1 Entrepreneurship theory and practice : ET&P 1 European Journal of Marketing 1 European journal of marketing : EJM 1 European management journal 1 Global Cooperation Research Papers 1 Global cooperation research papers 1 Health care management review : the journal for health care management research 1 Industrial marketing management : the international journal for industrial and high-tech firms 1 Information & management : the international journal of information systems applications 1 Information systems research : ISR 1 International journal of advertising : the review of marketing communications 1 International journal of cross cultural management 1 International journal of human resource management 1 Journal of Artificial Societies and Social Simulation 1 Journal of Business Research 1 Journal of Management History 1 Journal of consumer behaviour 1 Journal of international business studies : JIBS ; an official journal of the Academy of International Business 1 Journal of international marketing 1 Journal of leadership & organizational studies : JLOS; official journal of the Midwest Academy of Management 1 Journal of management history : JMH 1 Journal of management studies : JMS 1 Journal of marketing 1 Journal of retailing and consumer services 1 Junior Management Science (JUMS) 1 Management and organization review : MOR ; the official journal of The International Association for Chinese Management Research 1 Organizational behavior and human decision processes 1 Social Enterprise Journal 1 Sport management review 1 The journal of personal selling & sales management : JPSSM 1 The journal of services marketing 1 The leadership quarterly : an international journal of political, social and behavioral science 1
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Source
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ECONIS (ZBW) 38 Other ZBW resources 3 BASE 2 EconStor 2 RePEc 2
Showing 31 - 40 of 47
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When peers count : the effects on integrated type II diabetes care of communication within general practitioner-only subgroups in interprofessional primary care teams
Compagni, Amelia; Armeni, Patrizio; Tasselli, Stefano - In: Health care management review : the journal for health … 44 (2019) 1, pp. 67-78
Persistent link: https://www.econbiz.de/10011982152
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The puzzle of reconciliation after genocide and the role of social identities : evidence from Burundi and Rwanda
Reinold, Theresa - 2019
The question of how societies emerging from genocide manage to return to normalcy, restore social relationships and lay the foundation for sustainable peace, is a puzzling one. The guiding hypothesis underlying this research paper is that identity politics are a key factor for explaining the...
Persistent link: https://www.econbiz.de/10012182779
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The sales-marketing integration gap : a social identity approach
Sleep, Stefan; Lam, Son K.; Hulland, John - In: The journal of personal selling & sales management : JPSSM 38 (2018) 4, pp. 371-390
Persistent link: https://www.econbiz.de/10011976237
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Acting with the best of intentions ... or not : a typology and model of impression management in leadership
Peck, Jessica A.; Hogue, Mary - In: The leadership quarterly : LQ ; an international … 29 (2018) 1, pp. 123-134
Persistent link: https://www.econbiz.de/10011847275
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Think about it – can portrayals of homosexuality in advertising prime consumer-perceived social connectedness and empathy?
Åkestam, Nina; Rosengren, Sara; Dahlen, Micael - In: European Journal of Marketing 51 (2017) 1, pp. 82-98
Purpose This paper aims to investigate whether portrayals of homosexuality in advertising can generate social effects in terms of consumer-perceived social connectedness and empathy. Design/methodology/approach In three experimental studies, the effects of advertising portrayals of homosexuality...
Persistent link: https://www.econbiz.de/10014724480
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Humor as a relationship lubricant : the implications of leader humor on transformational leadership perceptions and team performance
Mao, Jih-Yu; Chiang, Jack Ting-Ju; Zhang, Ye; Gao, Ming - In: Journal of leadership & organizational studies : JLOS; … 24 (2017) 4, pp. 494-506
Persistent link: https://www.econbiz.de/10011771248
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Think about it - can portrayals of homosexuality in advertising prime consumer-perceived social connectedness and empathy?
Åkestam, Nina; Rosengren, Sara; Dahlén, Micael - In: European journal of marketing : EJM 51 (2017) 1, pp. 82-98
Persistent link: https://www.econbiz.de/10011626402
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Beyond categorization : new directions for theory development about entrepreneurial internationalization
Reuber, A. Rebecca; Dimitratos, Pavlos; Kuivalainen, Olli - In: Journal of international business studies : JIBS ; an … 48 (2017) 4, pp. 411-422
Persistent link: https://www.econbiz.de/10011708555
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A study of firm motivations to invest in strategic political management
Henderson, Andrew Duane (contributor) - 2011
Firms are believed to engage in strategic political management (SPM) in attempts to shape public policy in favorable ways and enhance their economic returns. Extant research has broadly considered the motivations leading to corporate political activity, focusing on the effects of market power...
Persistent link: https://www.econbiz.de/10009429352
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Disharmony in New Harmony: insights from the narcissistic leadership of Robert Owen
Humphreys, John H.; Novicevic, Milorad M.; Hayek, Mario; … - In: Journal of Management History 22 (2016) 2, pp. 146-170
Purpose The purpose of this study is to narratively explore the influence of leader narcissism on leader/follower social exchange. Moreover, while researchers acknowledge that narcissistic personality is a dimensional construct, the preponderance of extant literature approaches the concept of...
Persistent link: https://www.econbiz.de/10014885102
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