research streams on store environment, environmental psychology, and categorization theory, the authors build a conceptual …

. Categorization theory, confirmation bias and schema congruity principles form the theoretical bases. Both consumer economic …

of self-categorization theory called principle of meta-contrast. We study the behaviour of the model for several network …

/methodology/approach – Based on social categorization theory, a conceptual model is developed to understand how and why the perception of … that is subsumed under social categorization theory, while advancing the understanding of viability of social enterprises …