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Search: subject:"category evolution"
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Consumer behaviour
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Asset-Backed Securities
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Assortment planning
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category evolution
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goal-based categories
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Fitting innovations into existing categories : evidence from mortgage-backed securities
Vinokurova, Natalya
- In:
Strategic management journal
46
(
2025
)
10
,
pp. 2573-2604
Persistent link: https://www.econbiz.de/10015467511
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2
Legitimately distinct entrepreneurial stories in evolving market categories
Younger, Shannon
;
Preedom, Jonathan
;
Navis, Chad
- In:
Journal of business venturing
40
(
2025
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10015065505
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3
The evolving role of hit and niche products in brick-and-mortar retail category assortment planning : a large-scale empirical investigation of U.S. consumer packaged goods
Hoskins, Jake D.
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012305417
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