Search Results - subject:"cause proximity"

Campaign participation, spreading electronic word of mouth, purchase: How to optimise corporate social responsibility, CSR, effectiveness via social media?

Bialkova, Svetlana; te Paske, Stephanie - In: European Journal of Management and Business Economics … 30 (2021) 1, pp. 108-126

communicating via social media. In particular, the communication type, cause proximity and CSR motives are addressed facing the … value and performance) and cause proximity (national vs international), respectively, with monologue (study 1) and dialogue … communication type (study 2). Findings - Cause proximity enhanced the campaign participation, and this effect was pronounced for …

Persistent link: https://www.econbiz.de/10013193249

Campaign participation, spreading electronic word of mouth, purchase : how to optimise corporate social responsibility, CSR, effectiveness via social media?

Bialkova, Svetlana; Paske, Stephanie te - In: European journal of management and business economics : … 30 (2021) 1, pp. 108-126

Persistent link: https://www.econbiz.de/10012822066