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Consumer behaviour
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Mobile communications
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Mobilkommunikation
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attitude
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buying intention
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cellular marketing
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subjective norms
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Pandjaitan, Dorothy Haratua Rouly
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The future opportunities and challenges of business in digital era 4.0 : proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), Bandar Lampung, Indonesia, 1 November, 2019
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The effect of
cellular
marketing
and consumers' attitude toward buying dunkin' donuts in Bandar Lampung
Pandjaitan, Dorothy Haratua Rouly
- In:
The future opportunities and challenges of business in …
,
(pp. 284-286)
.
2020
Persistent link: https://www.econbiz.de/10012311544
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