Consumer attention to carbon footprint labels may trigger efforts to adjust the agri‐food sector toward more sustainable production. To assess attention levels, we used milk and bread products in an information display matrix (IDM), allowing consumers to direct attention or ignore various food...

Understanding when and why nudges work is crucial for designing interventions that consistently and reliably change behaviour. This paper explores the relationship between decision-making speed and the effectiveness of two nudges – carbon footprint labelling and menu repositioning – aimed at...

Understanding when and why nudges work is crucial for designing interventions that consistently and reliably change behaviour. This paper explores the relationship between decision-making speed and the effectiveness of two nudges – carbon footprint labelling and menu repositioning – aimed at...

This paper explores the relationship between decision-making speed and the effectiveness of two nudges - carbon footprint labelling and menu repositioning - aimed at encouraging climate-friendly food choices. Building on Kahneman's dual-process theory of decision-making, we examine whether these...