Dolan, P.; Hallsworth, M.; Halpern, D.; King, D.; … - In: Journal of Economic Psychology 33 (2012) 1, pp. 264-277
The ability to influence behaviour is central to many of the key policy challenges in areas such as health, finance and climate change. The usual route to behaviour change in economics and psychology has been to attempt to ‘change minds’ by influencing the way people think through...
