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  • Search: subject:"click-stream data"
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Subject
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Consumer behaviour 2 E-commerce 2 Electronic Commerce 2 Konsumentenverhalten 2 Online retailing 2 Online-Handel 2 Bayes-Statistik 1 Bayesian inference 1 Bayesian statistics 1 Beziehungsmarketing 1 Decision 1 Einzelhandel 1 Entscheidung 1 Internet marketing 1 Ladengestaltung 1 Markov chain 1 Markov-Kette 1 Online-Marketing 1 Relationship marketing 1 Retail trade 1 Search theory 1 Store design 1 Suchtheorie 1 click-stream data 1 click-stream data analysis 1 consumer behavior 1 consumer search 1 customized promotions 1 decision heuristics 1 e-commerce 1 electronic commerce 1 hidden Markov model 1 interactive decision aids 1 retail management 1 shopper marketing 1 store environment 1
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Undetermined 1
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Article 2
Type of publication (narrower categories)
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Article in journal 2 Aufsatz in Zeitschrift 2
Language
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English 2
Author
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Chen, Yuxin 1 Shi, Savannah Wei 1 Yao, Song 1 Zhang, Jie 1
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Management science : journal of the Institute for Operations Research and the Management Sciences 1 Marketing science 1
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ECONIS (ZBW) 2
Showing 1 - 2 of 2
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Sequential search with refinement : model and application with click-stream data
Chen, Yuxin; Yao, Song - In: Management science : journal of the Institute for … 63 (2017) 12, pp. 4345-4365
Persistent link: https://www.econbiz.de/10011785271
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Usage experience with decision aids and evolution of online purchase behavior
Shi, Savannah Wei; Zhang, Jie - In: Marketing science 33 (2014) 6, pp. 871-882
Persistent link: https://www.econbiz.de/10010468382
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