EconBiz - Find Economic Literature
    • Logout
    • Change account settings
  • A-Z
  • Beta
  • About EconBiz
  • News
  • Thesaurus (STW)
  • Academic Skills
  • Help
  •  My account 
    • Logout
    • Change account settings
  • Login
EconBiz - Find Economic Literature
Publications Events
Search options
Advanced Search history
My EconBiz
Favorites Loans Reservations Fines
    You are here:
  • Home
  • Search: subject:"clickstream data"
Narrow search

Narrow search

Year of publication
Subject
All
Consumer behaviour 19 Konsumentenverhalten 19 clickstream data 13 Online retailing 12 Online-Handel 12 E-commerce 11 Electronic Commerce 10 Internet marketing 10 Online-Marketing 10 Clickstream data 9 Clickstream Data 7 Social Web 5 Social web 5 Beziehungsmarketing 4 Distribution channel 4 Einzelhandel 4 Relationship marketing 4 Retail trade 4 Vertriebsweg 4 Artificial intelligence 3 Customer integration 3 Information behaviour 3 Informationsverhalten 3 Kundenintegration 3 Künstliche Intelligenz 3 e-commerce 3 Advertising 2 Advertising effects 2 Bayes-Statistik 2 Bayesian inference 2 Data protection 2 Datenschutz 2 Email Design 2 Email Marketing 2 Interactive Marketing 2 Internet Retailing 2 Market segmentation 2 Marktsegmentierung 2 Mobile communications 2 Mobilkommunikation 2
more ... less ...
Online availability
All
Undetermined 18 Free 8
Type of publication
All
Article 23 Book / Working Paper 5 Other 1
Type of publication (narrower categories)
All
Article in journal 20 Aufsatz in Zeitschrift 20 Arbeitspapier 1 Aufsatz im Buch 1 Book section 1 Conference paper 1 Graue Literatur 1 Konferenzbeitrag 1 Non-commercial literature 1 Working Paper 1
more ... less ...
Language
All
English 25 Undetermined 4
Author
All
Hakala, Ulla 2 Hartemo, Mari 2 Jing, Bing 2 Suomi, Reima 2 Zhang, Jie Jennifer 2 Angelopoulos, Spyros 1 Ascarza, Eva 1 BUCKINX, W.R 1 Baumann, Annika 1 Beck, Ben B. 1 Brand, Benedikt 1 Calder, Bobby J. 1 Carlson, Jeffrey R. 1 Chatterjee, Patrali 1 Cheng, Yichen 1 Chin, Alycia 1 Chu, Junhong 1 De Smedt, Johannes 1 Du, Yanan 1 Duan, Wenjing 1 Gebert, Fabian 1 Ghoshal, Abhijeet 1 Goh, Khim Yong 1 Groenen, P.J.F. 1 Groenen, Patrick 1 Haruvy, Ernan 1 Haupt, Johannes 1 He, Heping 1 Hessary, Yasaman Kamyab 1 Hoffman, Donna L. 1 Holsing, Christian 1 Hong, Juwon 1 Hu, Mantian 1 Huchzermeier, Arnd 1 Jabr, Wael 1 Jiang, Yuanchun 1 Jiang, Zhaohui 1 Kagie, M. 1 Kagie, Martijn 1 Kannan, P. K. 1
more ... less ...
Institution
All
Cheung Kong Graduate School of Business 1 Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam. 1 Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam 1 Faculteit Economie en Bedrijfskunde, Universiteit Gent 1 NET Institute 1 University of Texas at Arlington 1
Published in...
All
Journal of management information systems : JMIS 3 Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik 1 Central European journal of operations research : CEJOR ; official journal of the Austrian, Croatian, Czech, Hungarian, Slovakian and Slovenian OR Societies 1 ERIM Report Series Research in Management 1 Electronic commerce research 1 IEEE transactions on engineering management : EM 1 International journal of advertising : the review of marketing communications 1 International journal of e-business research : an official publication of the Information Resources Management Association 1 International journal of electronic business : IJEB 1 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 1 Journal of Electronic Commerce in Organizations (JECO) 1 Journal of business research : JBR 1 Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association 1 Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation 1 Journal of media business studies 1 Journal of public policy & marketing 1 Journal of the Academy of Marketing Science 1 Management science : journal of the Institute for Operations Research and the Management Sciences 1 Marketing Science 1 Marketing accountability for marketing and non-marketing outcomes 1 Production and operations management : an international journal of the Production and Operations Management Society 1 Production and operations management : the flagship research journal of the Production and Operations Management Society 1 Research Paper / Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam. 1 Working Papers / NET Institute 1 Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 1 Working papers / Harvard Business School, Division of Research 1
more ... less ...
Source
All
ECONIS (ZBW) 22 RePEc 5 BASE 1 Other ZBW resources 1
Showing 21 - 29 of 29
Cover Image
Mobile advertising : an empirical study of temporal and spatial differences in search behavior and advertising response
Goh, Khim Yong; Chu, Junhong; Wu, Jing - In: Journal of interactive marketing : a quarterly … 30 (2015), pp. 34-45
Persistent link: https://www.econbiz.de/10011292341
Saved in:
Cover Image
Choosing Attribute Weights for Item Dissimilarity using Clikstream Data with an Application to a Product Catalog Map
Kagie, Martijn; Groenen, Patrick; van Wezel, van Wezel, M.C. - Erasmus Research Institute of Management (ERIM), … - 2008
dissimilarity measure using clickstream data of an e-commerce website. Counted is how many times products are sold and based on this …
Persistent link: https://www.econbiz.de/10010731060
Saved in:
Cover Image
Choosing Attribute Weights for Item Dissimilarity using Clikstream Data with an Application to a Product Catalog Map
Kagie, M.; Wezel, M.C. van; Groenen, P.J.F. - Erasmus Research Institute of Management (ERIM), ERIM … - 2008
dissimilarity measure using clickstream data of an e-commerce website. Counted is how many times products are sold and based on this … determine attribute weights in a dissimilarity measure using clickstream data of an e-commerce website. Counted is how many … the dissimilarity measure can be used to improve 2D product catalog visualizations. Free Keywords clickstream data …
Persistent link: https://www.econbiz.de/10005288446
Saved in:
Cover Image
Does higher transparency lead to more search in online auctions?
Haruvy, Ernan; Leszczyc, Peter T. L. Popkowski; Ma, Yu - In: Production and operations management : an international … 23 (2014) 2, pp. 197-209
Persistent link: https://www.econbiz.de/10010340318
Saved in:
Cover Image
The Impacts of Shopbots on Online Consumer Search
Zhang, Jennifer; Jing, Bing - University of Texas at Arlington; Cheung Kong Graduate … - 2007
many onlineretailers. Online consumer clickstream data from ComScore Inc.demonstrate that consumers are increasingly using …
Persistent link: https://www.econbiz.de/10009435127
Saved in:
Cover Image
The Impacts of Shopbots on Online Consumer Search
Zhang, Jie Jennifer; Jing, Bing - NET Institute - 2007
many online retailers. Online consumer clickstream data from ComScore Inc.demonstrate that consumers are increasingly using …
Persistent link: https://www.econbiz.de/10005622699
Saved in:
Cover Image
Empirical insights on the effect of user-generated website features on micro-conversions
Holsing, Christian; Schultz, Carsten D. - In: International journal of e-business research : an … 9 (2013) 4, pp. 33-46
Persistent link: https://www.econbiz.de/10010354430
Saved in:
Cover Image
Predicting Online Purchasing Behavior
BUCKINX, W.R; POEL, D. VAN DEN - Faculteit Economie en Bedrijfskunde, Universiteit Gent - 2003
This empirical study investigates the contribution of different types of predictors to the purchasing behaviour at an online store. We use logit modelling to predict whether or not a purchase is made during the next visit to the website using both forward and backward variable-selection...
Persistent link: https://www.econbiz.de/10004983029
Saved in:
Cover Image
Modeling the Clickstream: Implications for Web-Based Advertising Efforts
Chatterjee, Patrali; Hoffman, Donna L.; Novak, Thomas P. - In: Marketing Science 22 (2003) 4, pp. 520-541
In this paper, we develop an analytical approach to modeling consumer response to banner ad exposures at a sponsored content Web site that reveals significant heterogeneity in (unobservable) click proneness across consumers. The effect of repeated exposures to banner ads is negative and...
Persistent link: https://www.econbiz.de/10008787606
Saved in:
  • First
  • Prev
  • 1
  • 2
  • 3
A service of the
zbw
  • Sitemap
  • Plain language
  • Accessibility
  • Contact us
  • Imprint
  • Privacy

Loading...