EconBiz - Find Economic Literature
    • Logout
    • Change account settings
  • A-Z
  • Beta
  • About EconBiz
  • News
  • Thesaurus (STW)
  • Academic Skills
  • Help
  •  My account 
    • Logout
    • Change account settings
  • Login
EconBiz - Find Economic Literature
Publications Events
Search options
Advanced Search history
My EconBiz
Favorites Loans Reservations Fines
    You are here:
  • Home
  • Search: subject:"client segmentation"
Narrow search

Narrow search

Year of publication
Subject
All
client segmentation 5 direct marketing 2 fuzzy clustering 2 fuzzy systems 2 private banking 2 wealth management 2 Anlageberatung 1 Asset management 1 Customer lifetime value 1 Digitalisierung 1 Digitization 1 Financial advisors 1 Intergenerational transfer 1 Intergenerationale Übertragung 1 Private Banking 1 Private banking 1 RFM analysis 1 Vermögen 1 Vermögensverwaltung 1 Wealth 1 automated investments 1 customer value 1 digitisation 1 high net worth individuals 1 intergenerational transfer 1 mass affluent 1 robo-advice 1 technology 1
more ... less ...
Online availability
All
Free 3
Type of publication
All
Article 3 Book / Working Paper 2
Type of publication (narrower categories)
All
Article in journal 1 Aufsatz in Zeitschrift 1
Language
All
Undetermined 4 English 1
Author
All
Kaymak, Uzay 2 Setnes, M. 2 Cucu, Ioan 1 Drigă, Imola 1 Golba, Bartosz 1 Niţă, Dorina 1 Talaba, Monica 1
more ... less ...
Institution
All
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam. 1 Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam 1
Published in...
All
Annals of the University of Petrosani, Economics 1 ERIM Report Series Research in Management 1 Journal of digital banking 1 Knowledge Horizons - Economics 1 Research Paper / Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam. 1
Source
All
RePEc 4 ECONIS (ZBW) 1
Showing 1 - 5 of 5
Cover Image
In search of a sweet spot for wealth management digitisation : human versus technology, provider versus customer perspective
Golba, Bartosz - In: Journal of digital banking 2 (2017/2018) 3, pp. 214-222
Persistent link: https://www.econbiz.de/10011878230
Saved in:
Cover Image
Private Banking and Wealth Management Services Offered by Banks
Drigă, Imola; Niţă, Dorina; Cucu, Ioan - In: Annals of the University of Petrosani, Economics 9 (2009) 1, pp. 231-240
The paper examines the features of private banking business focusing on the substantial growth in private banking over the last decade as commercial banks have targeted upmarket high net worth individuals. The accumulation of wealth has prompted the development of private banking services for...
Persistent link: https://www.econbiz.de/10008470177
Saved in:
Cover Image
Comparison Between Customer Lifetime Value (CLV) and Traditional Measurement Tools of Customer Value
Talaba, Monica - In: Knowledge Horizons - Economics 5 (2013) 2, pp. 189-192
The ability to accurately predict the value of the customers of a company has huge impact on the capacity to make intelligent decisions. Knowing the individual value of each customer allows the identification of the most profitable customers and directing marketing spend towards them. This study...
Persistent link: https://www.econbiz.de/10010895428
Saved in:
Cover Image
Fuzzy Modeling of Client Preference in Data-Rich Marketing Environments
Kaymak, Uzay; Setnes, M. - Erasmus Research Institute of Management (ERIM), … - 2000
Advances in computational methods have led, in the world of financial services, to huge databases of client and market information. In the past decade, various computational intelligence (CI) techniques have been applied in mining this data for obtaining knowledge and in-depth information about...
Persistent link: https://www.econbiz.de/10010731314
Saved in:
Cover Image
Fuzzy Modeling of Client Preference in Data-Rich Marketing Environments
Kaymak, Uzay; Setnes, M. - Erasmus Research Institute of Management (ERIM), ERIM … - 2000
Advances in computational methods have led, in the world of financial services, to huge databases of client and market information. In the past decade, various computational intelligence (CI) techniques have been applied in mining this data for obtaining knowledge and in-depth information about...
Persistent link: https://www.econbiz.de/10005288576
Saved in:
A service of the
zbw
  • Sitemap
  • Plain language
  • Accessibility
  • Contact us
  • Imprint
  • Privacy

Loading...