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Would you rather . . . a simulation or a
client-based
project
? : a case study of experiential learning methods in digital marketing analytics courses
Zhanga, Shaoling Katee
;
Scribner, Lisa L.
- In:
Journal of marketing education : JME
46
(
2024
)
3
,
pp. 258-275
Persistent link: https://www.econbiz.de/10015189372
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