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Subject
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Big Data 1 Big data 1 Cloud Computing 1 Cloud computing 1 Developing countries 1 Entwicklungsländer 1 Innovation adoption 1 Innovation diffusion 1 Innovationsakzeptanz 1 Innovationsdiffusion 1 Iran 1 KMU 1 SME 1 SMEs 1 cloud computing 1 cloud marketing 1 developing countries 1 technology adoption 1
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Type of publication
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Article 1
Type of publication (narrower categories)
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Article in journal 1 Aufsatz in Zeitschrift 1
Language
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English 1
Author
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Fazil, Safar 1 Laroche, Michel 1 Shirdastian, Hamid 1
Published in...
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International journal of business environment : IJBE 1
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ECONIS (ZBW) 1
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Effective factors of successful cloud marketing adoption by SMEs : the case of Iran
Fazil, Safar; Shirdastian, Hamid; Laroche, Michel - In: International journal of business environment : IJBE 7 (2015) 4, pp. 415-434
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