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  • Search: subject:"cloud-based CRM"
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Beziehungsmarketing 1 CRM 1 Cloud Computing 1 Cloud computing 1 Consumer behaviour 1 Innovation adoption 1 Innovationsakzeptanz 1 KMU 1 Konsumentenverhalten 1 Relationship marketing 1 SME 1 Structural equation model 1 Strukturgleichungsmodell 1 TAM 1 TOE 1 cloud computing 1 cloud-based CRM 1 customer relationship management 1 technology acceptance model 1 technology-organisation-environment 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Abdolvand, Neda 1 Forootani, Sara 1 Harandi, Saeedeh Rajaee 1
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International journal of services technology and management : IJSTM 1
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ECONIS (ZBW) 1
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Factors affecting the adoption of cloud-based CRM in small and medium enterprises
Forootani, Sara; Abdolvand, Neda; Harandi, Saeedeh Rajaee - In: International journal of services technology and … 28 (2022) 1/2, pp. 120-140
Persistent link: https://www.econbiz.de/10013326343
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