Oliveira Neto, Geraldo Cardoso de; Soares, Oseias do Prado - In: Journal of open innovation : technology, market, and … 11 (2025) 2, pp. 1-10
The co-creation of value is a key strategy for fostering technological innovation; however, its integration into daily … business practices remains limited. Technological innovations arising from co-creation of value result from collaborative …. This study aims to evaluate whether adopting co-creation of value facilitates technological innovation in multinational …