. This study aims to analyze the impact of CSR on the interactions between social media influencers, customer value co-creation … customer company identification. CSR communication has a positive impact on customer value co-creation. The paper comes up with …

identification of measurement indicators. The rationale of the conceptual framework was based on the co-creation workshop and …

This paper proposes a framework for explaining the collaboration between co-creation and LAB design methodologies with … propositions of these paradigms, as to how co-creation processes are embedded in the interaction of KIBS and final customers, by … those business services. Results conclude that value co-creation is embedded on KIBS with the decisive influence of inputs …

value co-creation. To extend the limited literature on value creation through entrepreneurship education among stakeholders …

foster engagement in brand co-creation behaviors, especially in the higher education sector. The study further explores the … moderating role of a university's reputation in strengthening the effects on student response and co-creation behaviors. Design …' responses and co-creation behavior. Originality/value - Online brand posts not only enable institutions to exchange brand …