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Search: subject:"co‐creation"
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Kundenintegration
5,643
Customer integration
5,639
Relationship marketing
2,167
Beziehungsmarketing
2,161
Consumer behaviour
1,728
Konsumentenverhalten
1,719
Social Web
1,499
Social web
1,499
Value creation
1,397
Betriebliche Wertschöpfung
1,389
Innovationsmanagement
1,292
Innovation management
1,286
Innovation
1,145
Produktentwicklung
687
New product development
663
Online-Marketing
618
Internet marketing
617
Value co-creation
602
Brand management
588
Markenführung
583
Co-creation
551
Service-dominant logic
514
Customer value
502
Kundenwert
499
Service-Dominant Logic
494
Customer satisfaction
448
Service quality
445
Dienstleistungsqualität
441
Kundenzufriedenheit
441
Lieferantenmanagement
408
Supplier relationship management
408
Brand
345
Markenartikel
338
Viral marketing
327
Virales Marketing
325
Brand image
319
Markenimage
316
value co-creation
301
Open Innovation
290
co-creation
290
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Undetermined
3,321
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1,084
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166
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5,430
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949
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1
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186
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162
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162
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122
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122
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114
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100
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99
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99
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98
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89
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77
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47
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41
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17
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15
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Herstatt, Cornelius
42
Hollebeek, Linda D.
42
Hippel, Eric von
36
Edvardsson, Bo
35
Piller, Frank T.
33
Füller, Johann
27
Witell, Lars
21
Brodie, Roderick J.
20
Schreier, Martin
20
Bruhn, Manfred
19
Conduit, Jodie
19
Polese, Francesco
19
Reichwald, Ralf
18
Büttgen, Marion
17
De Jong, Jeroen P. J.
17
Franke, Nikolaus
17
Leimeister, Jan Marco
17
Bilgram, Volker
16
Brem, Alexander
16
Bretschneider, Ulrich
16
Tronvoll, Bård
16
Cova, Bernard
15
Helkkula, Anu
15
Jaakkola, Elina
15
Oliveira, Pedro
15
Rahman, Zillur
15
Jacob, Frank
14
Raasch, Christina
14
Ramaswamy, Venkatram
14
Rather, Raouf Ahmad
14
Schweisfurth, Tim
14
Grönroos, Christian
13
Hyysalo, Sampsa
13
Ihl, Christoph
13
Kleinaltenkamp, Michael
13
Lettl, Christopher
13
Möslein, Kathrin
13
Vargo, Stephen L.
13
Alves, Helena
12
Fließ, Sabine
12
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Springer Fachmedien Wiesbaden
18
IGI Global
6
Université Paris-Dauphine (Paris IX)
4
Hanken Svenska Handelshögskolan
3
European Commission / Directorate-General for the Information Society and Media
2
European Commission / Joint Research Centre
2
Institute of Economics, Russian Academy of Sciences (RAS)
2
International Institute of Social and Economic Sciences
2
Technische Universität Berlin
2
Technische Universität Braunschweig
2
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
2
Arbeitsgemeinschaft für Marketing
1
Books on Demand GmbH <Norderstedt>
1
Business School Lausanne
1
Campus Verlag
1
Center of Market Oriented Product and Production Management
1
Centre Emile Bernheim, Solvay Brussels School of Economics and Management
1
Centre Interuniversitaire de Recherche en Analyse des Organisations (CIRANO)
1
Daimler und Benz Stiftung
1
Departamento de Economía de la Empresa, Universidad Carlos III de Madrid
1
Department of Economics, School of Business Management
1
Deutschland / Bundesministerium für Bildung und Forschung
1
Dr. Rainer Hampp <Firma>
1
Edward Elgar Publishing
1
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
1
European Commission / Directorate-General for Communication
1
European Commission / Directorate-General for Health and Food Safety
1
European Commission / Directorate-General for Research and Innovation
1
Evangelische Akademie Loccum
1
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1
Fachhochschule für Technik und Wirtschaft Berlin
1
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1
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1
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1
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1
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1
Großbritannien / Department for Business, Energy & Industrial Strategy
1
HAL
1
Handelshochschule Leipzig
1
ICServ <5., 2017, Wien>
1
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Journal of business research : JBR
246
Industrial marketing management : the international journal for industrial and high-tech firms
119
Journal of retailing and consumer services
114
Journal of service management
75
The journal of services marketing
65
The journal of business & industrial marketing
64
Technological forecasting & social change : an international journal
58
SpringerLink / Bücher
52
International journal of innovation management
51
The journal of product innovation management : an international publication of the Product Development & Management Association
51
International journal of hospitality management
49
The service industries journal
47
Public management review
44
Research policy : policy, management and economic studies of science, technology and innovation
41
The journal of brand management : an international journal
39
Journal of strategic marketing
38
International journal of contemporary hospitality management
36
Journal of marketing management : MM
36
Journal of Service Management
35
Service business
33
Journal of open innovation : technology, market, and complexity
32
Marketing theory
32
Journal of service research : JSR
31
The journal of product & brand management
30
European journal of marketing
29
International journal of technology marketing : IJTMkt
29
Journal of service theory and practice : JSTP
29
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
28
Tourism management : research, policies, practice
28
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
27
Journal of marketing
27
Marketing intelligence & planning
27
Asia Pacific journal of marketing and logistics
26
Psychology & marketing
26
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
25
Journal of the Academy of Marketing Science
25
Technology analysis & strategic management
25
International journal of technology management : IJTM
24
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
23
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
22
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Source
All
ECONIS (ZBW)
5,864
Other ZBW resources
338
EconStor
100
RePEc
72
BASE
6
Showing
1
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10
of
6,380
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date (newest first)
date (oldest first)
1
Unpacking brand
co-creation
: a single-case study and empirical consolidation of brand
co-creation
performances following qualitative meta-synthesis
Brand, Lars
;
Anderski, Matthias
;
Ströbel, Tim
- In:
The journal of brand management : an international journal
32
(
2025
)
2
,
pp. 150-165
Persistent link: https://www.econbiz.de/10015330590
Saved in:
2
The process of
co-creation
in educational services : insights from interviewing co-creative actors in higher education
Yu, Ava Huijuan
;
Uncles, Mark
;
Jiang, Zixi
-
2025
Persistent link: https://www.econbiz.de/10015373279
Saved in:
3
Empowering value
co-creation
: product and technology development in power asymmetric buyer-supplier relationships from the perspective of a weaker supplier
Siemieniako, Dariusz
;
Makkonen, Hannu
;
Kwiatek, Piotr
; …
- In:
Industrial marketing management : the international …
124
(
2025
),
pp. 128-149
Persistent link: https://www.econbiz.de/10015173281
Saved in:
4
Integration of traditional, transitioning & transformative digital technologies for value
co-creation
in B2B : a process model
Shankaranarayana, Rajesh
;
Narayanamurthy, Gopalakrishnan
; …
- In:
Industrial marketing management : the international …
124
(
2025
),
pp. 304-324
Persistent link: https://www.econbiz.de/10015173335
Saved in:
5
The co-existence of brand value
co-creation
and co-destruction across the customer journey in a complex higher education brand
Hardcastle, Kimberley
;
Edirisingha, Prabash Aminda
; …
- In:
Journal of business research : JBR
186
(
2025
),
pp. 1-15
Persistent link: https://www.econbiz.de/10015154312
Saved in:
6
Value
co-creation
in tourism live shopping
Zhang, Yaozhi
;
Prebensen, Nina K.
- In:
Journal of business research : JBR
186
(
2025
),
pp. 1-14
Persistent link: https://www.econbiz.de/10015157990
Saved in:
7
Multi-level value creation in the sharing economy : a configurational
co-creation
approach to business model development
Clemens, Valentin
;
Wilden, Ralf
;
Akaka, Melissa Archpru
; …
- In:
Industrial marketing management : the international …
125
(
2025
),
pp. 272-289
Persistent link: https://www.econbiz.de/10015331658
Saved in:
8
From value creation to value capture practices in healthcare innovation collaborations
Alalääkkölä, Timo
;
Torvinen, Hannu
; …
-
2025
Persistent link: https://www.econbiz.de/10015338082
Saved in:
9
Value co-destruction through misintegration of resources within a public service ecosystem
Liljeroos-Cork, Johanna
;
Luhtala, Mika
-
2025
Persistent link: https://www.econbiz.de/10015373989
Saved in:
10
How does citizen-centric co-production lead to value
co-creation
? : a perspective of interactive governance
Wang, Huanming
;
Ran, Bing
-
2025
Persistent link: https://www.econbiz.de/10015373992
Saved in:
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