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  • Search: subject:"co-creation of messages"
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Subject
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Consumer behaviour 1 Customer integration 1 Digital platform 1 Digitale Plattform 1 Knowledge management 1 Knowledge transfer 1 Konsumentenverhalten 1 Kundenintegration 1 Online retailing 1 Online-Handel 1 Social Web 1 Social web 1 Web 2.0 technologies 1 Web 2.0-Technologien 1 Wissensmanagement 1 Wissenstransfer 1 co-creation of messages 1 consumer behavior 1 consumer knowledge management 1 digital platforms 1 knowledge sharing 1 user-generated content 1
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Free 1
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Article 1
Type of publication (narrower categories)
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Article in journal 1 Aufsatz in Zeitschrift 1
Language
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English 1
Author
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Barker, Rachel 1 Hanekom, Janette 1
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Consumer behavior review : CBR 1
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ECONIS (ZBW) 1
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Theoretical framework for knowledge sharing and co-creation of messages on digital platforms : a consumer knowledge management perspective
Barker, Rachel; Hanekom, Janette - In: Consumer behavior review : CBR 6 (2022) 1, pp. 1-21
Persistent link: https://www.econbiz.de/10013532230
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