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Conceptualising and measuring social media engagement : a systematic literature review
Trunfio, Mariapina
;
Rossi, Simona
- In:
Italian journal of marketing : ITJM
2021
(
2021
)
3
,
pp. 267-292
Persistent link: https://www.econbiz.de/10012662325
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The value of social media advertising strategies on tourist behavior : a game-changer for small rural businesses
Jones, Nory B.
;
Miles, Patti
;
Beaulieu, Tanya
- In:
Journal of small business strategy
31
(
2021
)
4
,
pp. 64-75
Persistent link: https://www.econbiz.de/10013346746
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