Search Results - subject:"cocreation of value"

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Using machine learning to cocreate value through dynamic customer engagement in a brand loyalty program

Aluri, Ajay; Price, Bradley S.; McIntyre, Nancy - In: Journal of hospitality & tourism research : JHTR ; the … 43 (2019) 1, pp. 78-100

Persistent link: https://www.econbiz.de/10011997139

Archetypes of service innovation : implications for value cocreation

Helkkula, Anu; Kowalkowski, Christian; Tronvoll, Bård - In: Journal of service research : JSR 21 (2018) 3, pp. 284-301

Persistent link: https://www.econbiz.de/10011916505

Marketing Managers' Perceptions of Value Cocreation

Cassidy, Kim; Baron, Steve; Elliott, Dominic; … - In: Service Science 5 (2013) 1, pp. 4-16

Cocreation of value is a key construct in service science and the service-dominant logic. Little is known about how … who are keen to adopt the notion of cocreation of value are advised to focus on the metacompetencies of education …, or new product development, which fit more closely with goods-dominant logic. The examples incorporating cocreation of …

Persistent link: https://www.econbiz.de/10010630522