Fatorachian, Hajar; O'Higgins, Bex; Maldonado, Amaya; … - In: Cogent business & management 12 (2025) 1, pp. 1-23
The FinTech industry has revolutionized traditional financial services by leveraging technology to offer innovative solutions for consumers and businesses alike. However, startups entering the Business-to-Consumer (B2C) market face significant challenges, including regulatory compliance,...