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Search: subject:"codevelopment timing"
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Börsenkurs
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Inter-firm cooperation
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New product development
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codevelopment timing
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The timing of codevelopment alliances in new product development processes : returns for upstream and downstream partners
Fang, Eric
;
Lee, Jongkuk
;
Yang, Zhi
- In:
Journal of marketing
79
(
2015
)
1
,
pp. 64-82
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010502723
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