Ortegón-Cortázar, Leonardo; Royo-Vela, Marcelo - In: European Research on Management and Business Economics … 25 (2019) 1, pp. 38-47
: cognitive image, affective response, and behavioral intentions. Using a survey conducted among 292 mall visitors, this study … confirm that the components of cognitive image, namely, appealingly design features, may positively influence affective … features were found to be more powerful than the cognitive image and natural atmosphere attributes to affect the behavioral …