The main purpose of this article is to get a better understanding of the child’s cents‐off sensitivity and his brand sensitivity in influence situations. This study, carried out on 702 parents and 702 children, underlines the important influence of the child’s product involvement on his...

It is increasingly expected that universities, besides research and teaching, should perform a third task as regional engines of innovation and economic growth. This paper discusses the role transformation and its demands upon university and faculty, including academic entrepreneurship. The...

This forwards a new version of a tool long used in planned change and organizational development efforts – force field analysis. Existing applications of this technique are critiqued in light of cognitive heuristics known to erode judgment and analytical performance in plan development. A...

This paper examines how groups respond to diversity. Specifically, a framework is developed that integrates prior research on diversity in groups within a learning perspective. The value of the framework is that it seeks to integrate various dimensions of group diversity with the intent of...

Although the ideas of F.W. Taylor have profoundly marked the twentieth century, they do not seem to have been understood in the same way by the people who have studied them. Aims to enrich our understanding of the ideas of this remarkable author. Proposes a graphic representation of Taylor’s...

Comments on a previous article published in IMR by Stöttinger and Schlegelmilch. The article examined the explanatory power of the psychic distance concept in terms of export development and organisational performance. Argues that while Stöttinger and Schlegelmilch make several important...

Kirton’s adaption‐innovation inventory has been used to examine the significance of cognitive styles (personality traits) as mediating variables between message sources and their likely impacts on attitude change processes. The framework created as a result of this, incorporated adaptive and...

Effective organisational learning is critical in today’s turbulent business conditions, and for this to occur, an organisation requires an effective means of storing and transferring knowledge and learning between individuals and the organisation as a whole. Reviews two large disparate streams...