D, Lect. Aurora Murgea Ph. - In: Annals of University of Craiova - Economic Sciences Series 2 (2010) 38, pp. 12-12
Conceptual model of individual investor behavior presented in this paper aims to structure a part of the vast knowledge about investor behavior that is present in the finance field. The investment process could be seen as driven by dual mental processes (cognitive and affective) and the...