Valle Santos-Álvarez, Marí; Garcia-Merino, María Teresa - In: International Journal of Business Science & Applied … 7 (2012) 1, pp. 1-14
, perception is conditioned by the individual's cognitive profile. But the different nature of incoming stimuli suggests that it … would be interesting to study whether the cognitive profile's influence varies in the presence of different stimuli. This … paper analyses the effect of the cognitive profile on perception of differently-structured stimuli. The results clearly show …
