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Psychological Pricing. Private vs. Professional Vendors
Caneghem, T. Van
- In:
Review of Business and Economics
LIII
(
2008
)
4
,
pp. 475-489
humans’ reliance upon
cognitive
reference
points
, zeroes are found to dominate prices of both professional and private …
Persistent link: https://www.econbiz.de/10008684370
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