This paper focuses on the role of entrepreneurship and e-finance in determining a person's intention to adopt mobile banking. The approach utilised in this paper is to develop a conceptual framework that includes a number of propositions that are developed and justified by the literature. The...

Currently, the centrality of marketing to enhancing the prosperity of businesses, individuals and even society is an undeniable fact. Marketing has emerged as a field worthy of being investigated by both marketing theorists and practitioners and specialized discourse researchers. Since the...