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~person:"Braun, Daniela"
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Efficient Consumer Response
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Handelsmarke
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Braun, Daniela
Seifert, Dirk
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Marktstrategische Veränderungen in der Hersteller-Handels-Dyade
1
Reihe: Marketing, Handel und Management
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ECONIS (ZBW)
2
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Handelsmarken und ECR - ein Widerspruch?
Olbrich, Rainer
;
Braun, Daniela
- In:
Marktstrategische Veränderungen in der …
,
(pp. 297-318)
.
2003
Persistent link: https://www.econbiz.de/10001793613
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Schnittstellenmanagement zwischen Handelsmarken und ECR
Braun, Daniela
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2002
Persistent link: https://www.econbiz.de/10013432113
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