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Communication 1 Internet 1 Internet marketing 1 Kommunikation 1 Marketing management 1 Marketingmanagement 1 Network 1 Netzwerk 1 Online-Marketing 1 Social Web 1 Social network 1 Social web 1 Soziales Netzwerk 1 com-sumer 1 hypermedia computer-mediated environment 1 marketing communication 1 network and communication society 1 online communication 1
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Article 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Wiktor, Jan W. 1
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International journal of business and globalisation : IJBG 1
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ECONIS (ZBW) 1
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Marketing communication in hypermedia computer-mediated environments vs the paradigm of a network society
Wiktor, Jan W. - In: International journal of business and globalisation : IJBG 17 (2016) 3, pp. 287-298
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