Ortiz-Rendon, Paola Andrea; Munuera-Alemán, José Luis; … - In: European journal of management and business economics : … 34 (2023) 4, pp. 485-505
results. This paper aims to identify the relationship between control combinations and organizational results and analyze the … relationships between the variables attributed to the marketing managers and with marketing control combinations. Decisions … classification procedure based on metric distance was implemented to identify the marketing control combinations. A hierarchical …