Tsetlin, Ilia; Winkler, Robert L. - In: Management Science 55 (2009) 12, pp. 1942-1952
An important challenge in multiattribute decision analysis is the choice of an appropriate functional form for the utility function. We show that if a decision maker prefers more of any attribute to less and prefers to combine good lotteries with bad, as opposed to combining good with good and...