Search Results - subject:"comics"

Batman Forever? The Role of Trademarks for Reuse in the US Comics Industry

Kaiser, Franziska; Cuntz, Alexander; Peukert, Christian - 2023

We study how trademarks affect reuse of creative works in the comics industry. As a creative industry, the comics …

Persistent link: https://www.econbiz.de/10014290299

Physical or digital media : the mediating role of psychological ownership

Stough, Rusty; Graham, Christian - In: Journal of research in interactive marketing : … 18 (2024) 3, pp. 370-390

Persistent link: https://www.econbiz.de/10015062112

Batman forever? : the role of trademarks for reuse in the US comics industry

Kaiser, Franziska; Cuntz, Alexander; Peukert, Christian - In: Research policy : policy, management and economic … 52 (2023) 8, pp. 1-13

Persistent link: https://www.econbiz.de/10014483886

Batman forever? : the role of trademarks for reuse in the US comics industry

Kaiser, Franziska; Cuntz, Alexander; Peukert, Christian - 2023

We study how trademarks affect reuse of creative works in the comics industry. As a creative industry, the comics …

Persistent link: https://www.econbiz.de/10014252405

The ambiguous role of science and technology in Marvel superhero comics : from their "Golden Age" to the present-day

Muscio, Alessandro - In: Technological forecasting & social change : an … 186PB (2023), pp. 1-10

Persistent link: https://www.econbiz.de/10014250549

Vermarktungsstrategien für Digitale Medien : Innovative Unternehmenspraxis: Insights, Strategien und Impulse

Kunz, Sibylle (ed.); Schuster, Gabriele (ed.) - 2025

Digitale Texte und Digitales Audio: Bücher, Zeitschriften, Hörbücher, Musik und Podcasts -- Bewegte Bilder: Digitale Filme und Serien, Kurzvideos und Reels -- Digitale Spiele: Mobile Games, Computer Games und AR/VR-Experiences -- Digitale Medien im Bildungs- und Lernbereich -- Suchen und...

Persistent link: https://www.econbiz.de/10015533752

Innovation from virtual brand community members may only be virtually effective

Barretta, Paul G.; Firat, A. Fuat - In: International journal of internet marketing and … 16 (2022) 1/2, pp. 186-202

Persistent link: https://www.econbiz.de/10013041216

The strange case of "Ugo Fantozzi robot" : control and resistance through comics in a bank

Carollo, Luca - In: Organization : the interdisciplinary journal of … 28 (2021) 4, pp. 641-661

Persistent link: https://www.econbiz.de/10012592631

Exploring the impact of online graphic narratives in consumer health promotion : a type 2 diabetes study

Luna-Nevarez, Cuauhtemoc - In: Health marketing quarterly 38 (2021) 4, pp. 315-333

Persistent link: https://www.econbiz.de/10012802284

Gry komputerowe i branża gier a sztuka komiksowa

Klimczuk, Andrzej - In: COntextual MIX. Through Graphic Stories to Analyses of …, (pp. 373-384). 2011

social problems. Article aims to bring closer look on the common areas of games and comics. On the one hand designers and … „interactive issues”. On the other hand more and more often we can see comics based on popular games. Study present the areas of …

Persistent link: https://www.econbiz.de/10010333101