Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"commercial breaks"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Advertising effects
1
Brand image
1
Consumer attitudes
1
Consumer behaviour
1
Experiment
1
Konsumentenverhalten
1
Markenimage
1
Psychology of advertising
1
Verbrauchereinstellung
1
Werbepsychologie
1
Werbewirkung
1
commercial breaks
1
conceptual priming
1
persuasive effectiveness
1
processing fluency
1
repetition
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Breves, Priska
1
Liebers, Nicole
1
Schallhorn, Christiana
1
Schramm, Holger
1
Published in...
All
Journal of promotion management : innovations in planning and applied research
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Fluency in
commercial
breaks
: the impact of repetition and conceptual priming on brand memory, evaluation, and behavioral intentions
Liebers, Nicole
;
Breves, Priska
;
Schallhorn, Christiana
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
6
,
pp. 783-798
Persistent link: https://www.econbiz.de/10012179066
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
