Chai, Joe Choon Yean; Malhotra, Naresh K; Dash, Satyabhusan - In: Journal of Hospitality and Tourism Technology 6 (2015) 3, pp. 203-227
mediating role of commitment foci in the service context. Design/methodology/approach – The study used a cross-sectional and … measure the relationships between consumer bonding, commitment foci and loyalty behavioral intentions and the mediating role … of commitment foci in service relationships. Findings – The results confirm that commitment foci or targets of commitment …