Search Results - subject:"commitment-trust model"

Investigating the consumer-brand relationships' development for technology-mediated self-services using the relationship commitment paradigm

Giovanis, Apostolos N.; Zondiros, Dimitris; Tomaras, Petros - In: International journal of internet marketing and … 10 (2016) 3, pp. 186-206

Persistent link: https://www.econbiz.de/10011665139

The role of interaction quality and switching costs in premium banking services

Laksamana, Patria; Wong, David; Kingshott, Russel P.J.; … - In: Marketing Intelligence & Planning 31 (2013) 3, pp. 229-249

Purpose – This paper aims to re‐examine the commitment‐trust model in the context of premium banking services. In line … research therefore takes the first step in developing an extension to the commitment‐trust model for this segment, and forms …

Persistent link: https://www.econbiz.de/10014946341