Enke, Margit (ed.); Geigenmüller, Anja (ed.); … - 2022
? -- Updates on the Connection Between Customer Relationship Management and Commoditization -- Customer Engagement as an Approach … with Customer Needs -- Differentiating the Indifferent: Dealing with Commoditization Paradox Through Innovation -- A … Commoditization of Marketing Communications: A Bibliometric Analysis -- Part III: Commodity Marketing in Specific Contexts -- An …