Castaldi, Laura; Augurio, Alessandro; Mazzoni, Clelia; … - In: Sinergie: Italian journal of management : official … 43 (2025) 1, pp. 269-311
Framing of the research: The global smartphone market may be entering a phase of commoditization, where consumers are … economic product attributes and pragmatic usage motivations, suggesting a trend towards commoditization. Differently … assessing the potential commoditization of the Italian smartphone market, combining the TAM and UGT to investigate consumption …