have also largely acknowledged that the definition of common purpose is a major driver of successful collaboration, but … surprisingly, researchers have put little effort into investigating the process whereby the partners define the common purpose …. This research aims to explore the Generation of Common Purpose (GCP) in innovation partnerships. Design …

have also largely acknowledged that the definition of common purpose is a major driver of successful collaboration, but … surprisingly, researchers have put little effort into investigating the process whereby the partners define the common purpose …. This research aims to explore the Generation of Common Purpose (GCP) in innovation partnerships. Design …