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~person:"Alloing, Camille"
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INDICATEURS
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INFORMATION-COMMUNICATION
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LEADER D'OPINION
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RESEAUX SOCIONUMERIQUES
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STRATEGIE MARKETING
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Alloing, Camille
Parguel, Béatrice
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Les leaders d'opinion sur les réseaux socionumériques
Alloing, Camille
;
Haikel-Elsabeh, Marie
-
HAL
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2012
communication
est de présenter l'évolution du concept de leader d'opinion à travers le prisme du web, et de proposer des indicateurs …
Persistent link: https://www.econbiz.de/10010899051
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