Search Results - subject:"communication content"

Does financial stability communication affect financial asset prices? : evidence from the Bank of England's communication experiment

Jbir, Hamdi - 2025

Persistent link: https://www.econbiz.de/10015375535

The effect of referral tasks on customers’ referral likelihood on social platforms

Ma, Sai; Xie, Qinghong; Wang, Jiaxin; Dong, Jingjing - In: Nankai Business Review International 15 (2024) 4, pp. 595-618

referral tasks (communication content and approach) on customers’ referral likelihood on social platforms and the role of self … 214, respectively. Findings Three experimental studies indicate that communication content and approach have a significant … effect on referral likelihood. Furthermore, the effect of communication content on referral likelihood depends on the …

Persistent link: https://www.econbiz.de/10015354427

Gen-Z social electronic word of mouth communication and mediating role of contents quality and sources : PLS-SEM path modelling

Kumar, Manoj; Mamgain, Pradeep; Singh, Krishna Pratap - In: International journal of internet marketing and … 19 (2023) 1/2, pp. 122-145

Persistent link: https://www.econbiz.de/10014340167

The impact of buyer-supplier communication on performance : a contingency and configuration approach

Li, Siyu; Huo, Baofeng; Wang, Qiang - In: International journal of production economics 257 (2023), pp. 1-18

Persistent link: https://www.econbiz.de/10014249579

The emergence of a communication climate in global virtual teams

Glikson, Ella; Erez, Miriam - In: Journal of world business : JWB 55 (2020) 6, pp. 1-10

Persistent link: https://www.econbiz.de/10012486218

Who says what to whom in what channel? : a rules theoretic perspective on word-of-mouth marketing

Buttle, Francis A.; Groeger, Lars - In: Journal of marketing management : MM 33 (2017) 13/14, pp. 1035-1059

Persistent link: https://www.econbiz.de/10011850299