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~person:"Šerić, Maja"
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Beziehungsmarketing
2
Brand loyalty
2
Brand management
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Consumer behaviour
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Hotel industry
2
Hotellerie
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Information technology
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Informationstechnik
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information and communication technology
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integrated marketing communications
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Gastgewerbe
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Hospitality industry
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Information and communication technology (ICT)
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Kroatien
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Kundenbindungsprogramm
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Šerić, Maja
Strobel, Thomas
11
Heshmati, Almas
7
Frey, Bruno S.
6
Sasvari, Peter
6
Beerli, Andreas
5
Garicano, Luis
5
Gholami, Roghieh
5
Gil Saura, Irene
5
Indergand, Ronald
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Lee, Sang-Yong Tom
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Mehmood, Bilal
5
Abatayo, Anna Lou
4
Bae, Hyunhoe
4
Beckmann, Michael
4
Cecere, Grazia
4
Gerten, Elisa
4
Heng, Stefan
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Kräkel, Matthias
4
Kubicek, Herbert
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Kunz, Johannes
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Lynham, John
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Ohlsson, Östen
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Popp, David
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Rexhäuser, Sascha
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STOICA, Marian
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Sadun, Raffaella
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Schulte, Patrick
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Selander, Martin
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Sherstyuk, Katerina
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Welfens, Paul J. J.
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Alam, Khorshed
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Anbuudayasankar S. P.
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Araújo, Bruno César Pino Oliveira de
3
Asongu, Simplice
3
Asprogerakas, Evangelos
3
Azim, Parvez
3
Behrendt, Siegfried
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Blind, Knut
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Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE)
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of service theory and practice : JSTP
1
Zagreb international review of economics & business
1
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ECONIS (ZBW)
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EconStor
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1
Análisis de los hoteles de alta categoría de Croacia desde el enfoque hotel-huésped
Šerić, Maja
;
Gil Saura, Irene
- In:
Investigaciones Europeas de Dirección y Economía de …
17
(
2011
)
3
,
pp. 127-149
strategy named Integrated Marketing Communications (IMC), advancements in Information and
Communication
Technology
(ICT), and …
Persistent link: https://www.econbiz.de/10010280552
Saved in:
2
Can advanced technology affect customer-based brand equity in service firms? : an empirical study in upscale hotels
Šerić, Maja
;
Gil Saura, Irene
;
Mollá Descals, Alejandro
- In:
Journal of service theory and practice : JSTP
26
(
2016
)
1
,
pp. 2-27
Persistent link: https://www.econbiz.de/10011421818
Saved in:
3
The role of ICT in education : a longitudinal study based on tourism students perceptions
Praničević, Daniela Garbin
;
Šerić, Maja
- In:
Zagreb international review of economics & business
17
(
2014
),
pp. 49-64
Persistent link: https://www.econbiz.de/10010487079
Saved in:
4
Loyalty in high-quality hotels of Croatia : from marketing initiatives to customer brand loyalty creation
Šerić, Maja
;
Gil Saura, Irene
;
Mollá Descals, Alejandro
- In:
Journal of relationship marketing : innovations & …
12
(
2013
)
2
,
pp. 114-140
Persistent link: https://www.econbiz.de/10009774824
Saved in:
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